“If nobody else is going to invent a washing machine, I’ll do it myself”
—Josephine Cochrane (Inventor of the washing machine)
“In order to be irreplaceable, one must always be different”
—Coco Chanel
“Empowering Women Entrepreneurs through Intellectual Property”
In our commitment to advancing gender equality in the field of intellectual property, we offer a specially crafted IP training program tailored to the unique needs and aspirations of women entrepreneurs.
At “IPotencia”, we recognize the exceptional contributions of women across different industries. Our “Empowering Women Entrepreneurs through Intellectual Property” program is designed to provide women with the knowledge and tools to harness the power of IP rights for their business success and sustainability.
Program overview
In today’s dynamic business landscape, IP plays a pivotal role in safeguarding innovation, fostering growth, and enhancing competitiveness. Whether you have a unique brand, a creative design, or an innovative business concept, understanding IP rights can be a game-changer for your business journey.
Who should attend the training?
1- Women entrepreneurs at any stage of their business journey;
2- Startups looking to protect their intellectual assets;
3- Companies wishing to raise IP awareness among their employees;
4- Anyone (entrepreneur, student, or professional) who is interested in IP or would like to gain more knowledge about IP.
Join us in this transformative journey of knowledge, empowerment, and networking. Together, let’s pave the way for a future where women entrepreneurs thrive, innovate, and leave a lasting impact on the business world.
For any inquiries or to reserve your course, please feel free to contact us at [email protected]
Our Modules
Our Certified Modules:
The below fees are applicable to entrepreneurs and students. For group registration, contact us for a special offer.
Institutions are invited to contact us for a flat rate tailored to their specific needs.
Module 1: Fundamentals of IP Rights
Program: Basics of Trademarks (TM), Patents, Industrial Designs, Trade Secrets, Geographical Indications and Copyright: Importance of IP; What can be protected; How to protect IP rights; Requirements for protection; Ownership and exclusive rights; Case studies; Exercises.
Duration: 3 hours and 30 minutes
Price per person: CHF 200
Module 2: IP for Branding
Program: Basics of TM and Designs; Importance of branding; How to create your own brand; How to protect your brand; Product development; Product packaging; Product labelling; Basics of marketing; Case studies; Exercises.
Duration: 3 hours and 30 minutes
Price per person: CHF 200
Module 3: IP Strategies for Startups and Small Businesses
Program: Protecting innovations and creative works through patents and copyright; Differentiating your product in the market through trademarks and designs; International registration of IP rights; Licensing; Managing risks, Case studies; Exercises.
Duration: 3 hours and 30 minutes
Price per person: CHF 200
Module 4: Advanced Course on Trademarks
Program: Basics of TM; Well-known TM; TM value; TM and the internet; TM registration; International registration of TM; Case studies; Exercises.
Duration: 3 hours and 30 minutes
Price per person: CHF 200
Module 5: Fundamentals of Geographical Indications (GIs)
Program: Basics of GIs; Legal systems; Protection and Registration; Control and Traceability; Socio-economic and environmental dimensions; Case studies; Exercises.
Duration: 3 hours and 30 minutes
Price per person: CHF 200
Module 6: International and Regional IP Law; International Registration of IP Rights
Program: International IP law; Trips Agreement and the globalization of IP law; International registration of IP rights (Madrid Protocol, Patent Cooperation Treaty (PCT), Hague System, Lisbon System, European patent and European trademark registers); Exercises.
Prerequisite: Module 1
Duration: 3 hours
Price per person: CHF 200
Module 7: Practical Workshop (On Site)
Program: Incorporating IP in your business strategy; Developing a brand; Trademark and design filing; Marketing; Showcasing your products and services, networking, pitching, and exploring business opportunities.
Duration: 1 day
Our Workshops:
3 people register together as a team, get 20% off!
Branding and Intellectual Property for Entrepreneurs and Small Businesses
This comprehensive course is tailored specifically for individuals starting entrepreneurial journeys or managing small businesses. It provides a practical and strategic approach to understanding the crucial relationship between branding and intellectual property rights.
Participants will learn how to develop and implement effective branding strategies that resonate with their target audience, differentiate their offerings in competitive markets, and build strong brand equity. Moreover, the course will delve into the importance of safeguarding intellectual property assets, including trademarks, copyrights, designs, patents, and trade secrets, to protect innovations, creative works and brand identities.
Duration: 1h30
Price per person: 75 CHF
Intellectual Property in the Fashion Business
This course is specifically designed to address the unique challenges and opportunities within the fashion industry for emerging entrepreneurs and small business owners. It offers a comprehensive exploration of intellectual property principals tailored to the needs of those operating within the dynamic realm of fashion.
Topics covered include trademark registration and protection for brand names, logos and slogans; copyright protection for original fashion designs, patterns and creative works, industrial designs considerations for unique ornamental designs and product packaging.
In addition, participants will learn practical methods for developing effective branding strategies to establish a strong brand identity, differentiate products, and connect with target audiences.
Duration: 1h30
Price per person: 75 CHF
Empowering Women Entrepreneurs with Intellectual Property
This course is designed to provide women entrepreneurs with important knowledge on protecting their innovations, brands, and creative works through intellectual property rights.
Participants will gain a comprehensive understanding of copyright, trademark, patent, design and trade secret laws, learning how to navigate legal frameworks to protect their business assets effectively. Through engaging case studies and real-life examples, the course illustrates how successful women entrepreneurs utilize IP system to build and protect their businesses, securing a competitive advantage in today’s marketplace.
Duration: 1h30
Price per person: 75 CHF
Collective Branding: Collective Marks
Explore the power of collective branding in our course dedicated to collective marks. Designed for entrepreneurs and businesses seeking to establish credibility and trust within their industries, this course delves into the advantages of this branding tool. Participants will learn the significance of collective marks as tools for showcasing shared values, standards, and authenticity within a community or industry. Through case studies and practical examples, entrepreneurs will discover how harnessing collective branding can grow their business, elevating visibility, consumer trust, and competitive edge. By mastering the art of collective action in branding, participants will unlock pathways to collaboration, influence, and sustained success.
Duration: 1h30
Price per person: 75 CHF
Branding and Intellectual Property in the Handicraft Business
In this course, we delve into the art of branding specifically tailored for the unique world of handicraft businesses. From defining your brand identity to creating compelling visual elements and crafting your story and protecting your brand elements and innovations, we’ll equip you with the tools and strategies to make your brand stand out in a crowded market. Whether you’re just starting out or looking to refine your brand, join us to unlock the secrets to building and protecting a memorable and profitable handicraft brand.
Duration: 1h30
Price per person: 75 CHF
Business Strategy and Intellectual Property
This session is crafted to equip entrepreneurs with essential tools to thrive in today’s competitive landscape, emphasizing the necessity of strategic planning. Participants will delve into crafting business plans and defining brand missions, alongside understanding the vital role of intellectual property in safeguarding innovations and brand identity. Practical skills in establishing a strong online presence and implementing digital marketing strategies will be provided. The session fosters collaboration and creativity, offering networking opportunities for participants to share insights and gain inspiration from each other’s experiences.
Details of the session:
Part 1: An effective way building your business plan – Business model canvas – Brand mission and vision – Starting your online presence
Part 2: How to integrate intellectual property in your business strategy
- Protecting your brand with trademarks and designs
- Protecting your creative works and innovations with copyright and patents
Duration: 1h30
Price: 97 CHF
This session is organized by InnKick and IPotencia: Hulya Kurt and Dina Wehbe
Why choose our trainings?
Customized for you
We will address your specific concerns and empower you to overcome them through the strategic use of IP rights
Comprehensive IP Education
Gain in depth knowledge of trademarks, patents, designs, copyright, geographical indications and trade secrets
Practical Applications
Learn to apply IP concepts to real-life business scenarios
Legal Guidance
Gain insights into IP laws and regulations. Understand the steps involved in protecting your work
Enhancing Business Valuation
Leverage the value of your intellectual assets in negotiations and potential partnership opportunities
Attracting Funding and Investment
Make your venture more appealing to investors and increase your chances in securing funding
Expanding New Markets
Know how to protect your intellectual assets internationally and explore global opportunities
Ethical Aspects
Ensure not only protection of your assets, but also do so in an ethical and responsible manner
Promoting Innovation and Entrepreneurial Culture
Invest in research and development and contribute to a culture of innovation within your industry
Success Stories and Inspirational Sessions
Hear inspiring stories from successful women entrepreneurs who have effectively used IP to drive their business forward
Networking and Support
Build a supportive community and collaborate with fellow participants to explore new business opportunities