Providing your customers with a great customer experience is super important for your business success.
When customers feel happy and satisfied with your service or product, they’re more likely to come back and even spread the word to others.
Their trust in your brand grows, leading to loyalty and posting reviews that attract new customers.
For example, Amazon excels in customer experience through simple navigation, efficient order processing, and responsive customer support.
So, remember: happy customers mean a happy business!
Did you know that the distinctive triangle shape of Toblerone chocolate bars is a registered trademark? This means that only the Toblerone brand can use this shape for their products.
You too can protect your product’s unique shape by registering it as a trademark.
For example, the Coca-Cola bottle’s contour shape is also a registered trademark. So, if your product has a special shape that sets it apart from others, consider trademarking it to safeguard your brand identity.
In 1971, the legendary Nike logo was created by Carolyn Davidson while she was a graphic design student! 🎨. For her work, The company was able to pay her only $35! ($2 per hour).
This serves as a powerful reminder that building a successful brand isn’t about the size of your budget, but the strength of your vision and determination!
For over a hundred years, Coca-Cola has kept its recipe secret, showing us how important trade secrets are for small businesses and startups. A trade secret is like a special recipe or secret formula that gives a business a distinctive advantage in the market. Coca-Cola recipe is a perfect example. By keeping it hidden, they maintain its distinct flavor and market dominance. To protect a trade secret, a business can use simple methods like restricting access and signing non-disclosure agreements with employees and partners. By safeguarding their knowledge and innovations, startups and small businesses can preserve their competitive edge and enhance their market position without the need for costly patent protection.
“When the sun sets and darkness falls over Paris, the City of Lights awakens. And so does the Eiffel Tower! It switches on its lights. It shines, it sparkles, and it can be seen from dozens of miles away”🗼🗼. The Eiffel Tower’s beautiful light show at night is a result of creative planning and design. It all started in 1985 when the lighting design was installed. According to the “Société d’Exploitation de la Tour Eiffel”, which operates the tourist attraction, the light show is protected under copyright ©️ Are all the tourists taking photos of the Eiffel Tower at night committing copyright infringement? The simple answer is no! The society has explicitly allowed taking photos of the Eiffel Tower at night and sharing them on social networks. However, it’s illegal to reproduce or use images or videos of the light show for commercial purposes without permission.
➡️So before using any photo of the Eiffel Tower at night, ensure it’s only for personal use. For any commercial use, you need to contact the management company to learn about conditions for using the images depending on the case ©️
Apple is a great example of why branding is so important 💡 They’re not just a company that sells phones and computers—they’re a brand that people love and trust. Think about it: when you see that iconic apple logo, you know exactly what it represents. Apple’s brand is worth a lot of money—over 880 million dollars, to be exact! That’s because they’ve worked hard to build a strong brand identity over the years. From their sleek products to their innovative marketing, everything about Apple screams quality and innovation. So, remember, branding isn’t just about logos and colors—it’s about creating a connection with your customers and standing out from the crowd.