Empowering the next generation: The importance of Intellectual Property Education in the Digital Age
Author: Dr. Dina Wehbe, Intellectual Property Specialist and Trainer Empowering the next generation: The importance of Intellectual Property Education in the Digital Age What is Intellectual Property and Why It Matters? Intellectual Property (IP) encompasses a broad range of protections for the intangible assets born of human creativity and innovation. In our digital era, where […]
Elevate Your Fashion Brand: Mastering Intellectual Property and Branding
As a fashion designer, your creativity sets you apart in a competitive industry. However, protecting your unique creations and building a recognizable brand are essential to sustaining and growing your business. Here’s a guide to understanding intellectual property (IP) and branding, with actionable insights to help you thrive as an entrepreneurial designer. 1. Protecting Your […]
Meet Mira Hijazi, a young entrepreneur from Lebanon
Interview with Mira Hijazi, Educational Therapist/Founder of Waladii Can you share your journey as entrepreneur and what inspired you to start “Waladii? My journey as an entrepreneur started when I realized the lack of accessible mental health resources for children in my community. As an online educational psychologist, I saw the potential to reach a […]
IP Myth and Fact
Entrepreneurs, let’s clear up a common misconception: intellectual property (IP) isn’t as expensive as you think. In fact, it’s more of an investment than a cost. Yes, there are fees involved in getting trademarks, designs, copyrights or patents, but think of it as protecting your hard work and your business. When protecting and registering your […]
What is IP?
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Did you know?
Providing your customers with a great customer experience is super important for your business success.When customers feel happy and satisfied with your service or product, they’re more likely to come back and even spread the word to others.Their trust in your brand grows, leading to loyalty and posting reviews that attract new customers. For example, […]
How to choose a strong trademark?
Conseil en Indications Géographiques (IG)
We bring many years of expertise in the Geographical Indications field, offering legal and technical consultancy. Our work involves shaping the legal framework, guiding GI development and management, conducting training, and facilitating collaboration between the public and private sectors. For GI consulting or training requests, online or in person, please contact us via email at […]
Conseil en stratégie de propriété intellectuelle
Elevate your business with our IP strategy consulting service designed to enhance your competitive edge. We provide insightful guidance tailored to address your unique needs and objectives in protecting and managing your IP. Mastering Brand Strategy: Brand Identity and Market Positioning Our services encompass building a robust brand identity, strategic brand positioning, enhancing customer experience, […]
Formation en propriété intellectuelle pour les femmes entrepreneures & startups
“If nobody else is going to invent a washing machine, I’ll do it myself” —Josephine Cochrane (Inventor of the washing machine) “In order to be irreplaceable, one must always be different” —Coco Chanel “Empowering Women Entrepreneurs through Intellectual Property” In our commitment to advancing gender equality in the field of intellectual property, we offer a […]