About
The future of branding is here, and artificial intelligence (AI) is leading the way in innovation. This module delves into how AI is reshaping the branding landscape and explores the crucial role of intellectual property in protecting AI-driven creations. Learn how to safeguard your innovative technologies, algorithms, and AI-powered products through patents, copyrights, and trademarks, and understand the complexities of ownership in the AI space. We will also examine the rights of creators and businesses, addressing critical questions about who owns what in the world of AI, and how to navigate the intersection of IP and AI rights. By the end of the session, you’ll have a clear understanding of how to protect your AI innovations, respect others’ intellectual property, and stay ahead in the evolving technological landscape.