Branding and Intellectual Property in the Fashion Business

Turn your fashion creations into a globally recognized brand by combining compelling brand storytelling with smart intellectual property strategies. This module teaches you how to protect your designs, logos, and brand identity, while ensuring your business vision stays fresh and distinctive in the competitive fashion industry. Learn how to navigate trademarking, copyright, and design protections to safeguard your creative work, and build a brand that resonates with your audience. By the end of the session, you'll have the knowledge to create and protect a fashion brand that stands out on the global stage.