Branding and Intellectual Property in the Handicraft Business

From craft to commerce, this module guides you in building a brand that tells your unique story. Learn how to protect your distinctive handicrafts through intellectual property while creating an emotional connection with your customers through powerful branding strategies. You'll discover how to use trademarks, copyrights, and design protections to safeguard your creations, ensuring they remain as authentic and valuable as your vision. By the end of the session, you'll be equipped to transform your handcrafted products into a recognizable and protected brand that resonates with customers and stands out in the market.